Studio Alegria - Image Fusion Studio Blog

You know … I hear a lot about the way that the studio(s) price our photography and honestly the comments are
all across the board.

We have been told that we are so expensive that only Tiger Woods can afford us.  Others say that our prices are way too inexpensive.  I say that our pricing is is a “fantastic value”. 

Here is why.
 

There are those that believe that after the button is pressed the work on the image is done. That really is not even close to the case.  All of our “final images” are very carefully enhanced and  managed to bring out the absolute best in the image.  They are perfectly color balanced and sharpened to make the images really a finished product.  Most of our finals have had at least several hours of very detailed work done to them.  And then they are sent to one of the best photographic labs in the country for printing.

That is why our final photographic prints are something special. Some others (like some mall outlets that charge 9.99 for 10 gazillion pictures) literally are printing pictures before you walk out the door.  The final product that you get really shows it too.

There are also the “all your pictures on cd for one buck fifdy” and the 7 hour wedding for 350.00  crowd.
Again … they simply cannot offer the level of quality and detail that a business that values it’s reputation
and more importantly its relationships with its clients can.

Well… OK… how about the top side?  The “really expensive” photographers.
It really depends on the work that they produce and their perceived value.  One of my favorite photographers
in terms of quality of work is Phillip Stewart Charis.   His photographs are absolute works of art (not my style but I appreciate them for the incredible workmanship)   His sessions were close to 10,000 USD and folks were glad to pay it.  They found value in what he did.

There are photographers in the D/FW area that charge $300  for a 8X10.  There customers find value in that (that studio normally has really really expensive cars outside). I could very easily price at that level (but don’t worry…I won’t) I want our pricing to be competitive for the folks that we do  business with we don’t want to be the most expensive.  Just the best !

But pricing tends to have an effect on how a photographer is perceived.

Take a look at this clip.

You are judged a a lot on pricing  If you are too cheap then your work MUST be substandard.  If you are too expensive then you are way over-priced .  The trick is to create value for the customer .  We think that we do that.